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Understanding the Digital Marketing Funnel

Understanding the Digital Marketing Funnel         1. Awareness: Casting the Spotlight The journey begins with awareness. Here, the goal is to cast a wide net, making your brand known to as many potential customers as possible. Utilise social media, content marketing, and targeted advertising to ensure that your business is not just a blip on the radar...

Digital Marketing Trends of 2023 So Far ….

Digital Marketing Trends of 2023 Digital marketing is an ever-evolving landscape that requires marketers to stay up-to-date with the latest trends and strategies to stay ahead of the competition. As we are now halfway into 2023, the digital marketing landscape is witnessing significant advancements and innovation already this year. In this blog, we will explore the best digital marketing trends …

SEO Guide: Best Practices to Follow

  It is important to conduct Blog SEO to improve your ranking on Search Engine Results Pages (SERPs). Optimising your blog content will attract more readers, which is recognised by Google as a high quality and relevant webpage. This Blog SEO Guide will focus on the best practices to follow to optimise your blog content, rank higher on SERPs and …

6 Digital Marketing New Year’s Resolutions for 2022

  1. Organise your data. I think we all promise ourselves every year that this is the year we will get organised at home, in the office, with our time, accounts, etc. Let’s incorporate this goal of organisation into your online marketing plan. Start simple — keep track of your basic website information. Make notes on your page views, new …
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